Product Placement: Shoe Horns
I have been a fan of shoe horns for a long time. They make it so much easier to put shoes on and I’ve heard they can increase the life of shoes by up to 30%. No more worn out backs of shoes. Small and inexpensive.
Well, while watching Bonanza on TV Land, I often see commercials aimed at senior citizens (life insurance, motor scooters, etc.) Today I saw a commercial for a special shoe horn that is larger and more expensive than typical shoe horns, but designed for easy use by old people.
More importantly, the company got Gilbert Gottfried to do the commercial. And they called their product the Shoe-dini. What’s not to like?
